Landlords: How to increase your property revenue in 2024

Landlords: How to increase your property revenue in 2024

What affects ROI?

Let’s make this simple…


Just like prime seats at a Taylor Swift concert, location matters. Properties near transport links, shops, and schools have higher demand and, therefore, higher value.

Property Condition:

A well-maintained property is like having the latest smartphone—it’s attractive and valuable. Good condition means higher rental income and fewer maintenance headaches.

Rental Income:

Your rental income is the lifeblood of your ROI. It hinges on market rates, tenant quality, and occupancy levels. Get advice from our lettings team often, and sign up to our newsletter, to ensure you’re kept in the know.


Think of ongoing costs—maintenance, management fees, insurance—as the hidden costs of running your car. Keeping these as low as possible is essential for a healthy ROI.


The terms of your mortgage or loan—interest rates, loan length—directly impact your profitability. Get regular advice from a mortgage advisor to keep your finances healthy.


Property investments come with taxes like income tax on rent and capital gains tax on sales. These must be factored into your ROI calculations.


Using property depreciation as a tax deduction can enhance overall profitability.

Strategies to Increase Your Investment Returns

Property Value Appreciation Strategies

1. Investing in Emerging Neighbourhoods

Buying in up-and-coming areas can lead to significant value increases as these neighbourhoods develop.

2. Sustainable Upgrades

Adding eco-friendly features can boost your property’s value and attract tenants who are happy to pay a premium for green living.

3. Diversifying Portfolios

Spreading your investments across different properties and locations reduces risk and increases potential profits.

Rental Income Optimisation Strategies

1. Setting Competitive Rents

Aligning rent prices with market rates both maximises income and attracts tenants.

2. Providing Additional Amenities

Extras like modern appliances can justify higher rents and draw quality tenants.

3. Maintaining Your Properties

Regular upkeep keeps your property appealing and prevents costly repairs. It will also likely keep longer-term tenants inclined to stay put.

Effective Renovation and Improvement Techniques

As a landlord, you have a number of responsibilities when it comes to the maintenance of your properties; but strategic renovations – modern kitchens and bathrooms, curb appeal enhancements, energy efficiency upgrades – can significantly increase your property’s market and rental value. You need to plan, research, and maintain to keep your property in top shape and tenants happy.

Common Mistakes to Avoid

1. Overestimating Rental Income Potential

Being too optimistic about rent can lead to planning mistakes. Conduct thorough market research to set realistic expectations and lean on our lettings team for advice on market conditions.

2. Underestimating Expenses

Many landlords overlook costs like maintenance, repairs, and taxes. Knowing all potential expenses is crucial for accurate ROI calculations.

3. Miscalculating ROI for ‘Fix-and-Flips’

Misjudging market conditions and renovation costs can derail your ROI. Assess the market and estimate all renovation expenses accurately.

4. Overlooking Low-Investment, High-Return Properties

Not all properties need massive investment to yield high returns. Sometimes, a small investment in the right property can lead to substantial gains.

Additional Considerations in Property Investment

Analysing Rent Income Potential

Look at potential rental income based on current market rates and tenant demographics. Speaking to our lettings team, who have their finger on the pulse of the market day-in-day-out, can help you identify the best investments.

Estimating Ongoing Expenses

Proper budgeting for expenses ensures your investment remains profitable and sustainable. Our lettings team, mortgage advisors and a good accountant can help you toward financial success.

In summary, maximising returns in property investment involves smart strategies like choosing the right properties, enhancing their value, and optimising rental income. Avoid common pitfalls, consider sustainable upgrades, and make wise decisions to achieve long-term success. By navigating these factors skillfully, you can ensure your property investment hits all the right notes.

Want help navigating your landlord responsibilities and maximising your property income? Get in touch with our lettings team quickly and easily by email, or by calling 01903 500004.

FREE 60-second online valuation

Get a Valuation


12 Chapel Road
West Sussex
BN11 1BJ

01903 506040


12 Chapel Road
West Sussex
BN11 1BJ

01903 792785

Land & New Homes

12 Chapel Road
West Sussex
BN11 1BJ

01903 500004

West Worthing

4 Wallace Parade
Goring Road
BN12 4AL

01903 506080


228 Findon Road
BN14 0EJ

01903 873999


12 Chapel Road
BN11 1BJ

01903 206000


28 North Road
BN15 9AB

01903 750335


31 Brunswick Road
BN43 5WA

01273 441341

Brighton & Hove

190 Portland Road
East Sussex

01273 956690

Marketing & Events

12 Chapel Road
West Sussex
BN11 1BJ

01903 500004