Winter may bring shorter days and frosty mornings, but it can also be the perfect season to sell your home. While many wait for the traditional spring market, those selling in winter have the advantage of less competition.
If you’re ready to beat the spring rush and sell your property this winter, here’s your guide to making your home irresistible to buyers.
1. Embrace the cosy vibes
Winter is the season of warmth and comfort, so make sure your home oozes that snug feeling buyers are after. Light the fireplace, throw soft blankets on the sofa, and switch on warm lighting to create a welcoming atmosphere. A glowing home not only looks warmer but also helps buyers imagine cosy evenings in their potential new place. Don’t forget a few candles for a little touch of luxury.
Top Tip: Mentioning your home’s insulation or double glazing can also be a massive selling point in winter – no one likes a draughty house.
2. Light up the dark
With fewer daylight hours in winter, try to make the most of your home’s lighting, both indoors and out. Keep windows clean to let in as much natural light as possible during viewings, and if the weather’s gloomy, brighten up your space with a few strategically placed lamps.
Top Tip: Pathway lighting can be particularly important. A well-lit approach to your front door creates a welcoming first impression and ensures that buyers don’t trip over in the winter darkness!
3. Kerb appeal
Winter gardens aren’t known for their lush greenery, but that doesn’t mean you should neglect your home’s exterior. Keep pathways free of leaves and give your front door a fresh coat of paint if it’s looking tired. Adding some winter-appropriate potted plants can bring life and colour to your doorstep and makes buyers feel like your home is cared for.
Top Tip: A stylish wreath on the door is an easy way to add a festive touch and a little personality.
4. Maximise heating efficiency
One of the first things buyers will notice when stepping into a house in winter is how warm (or cold) it is. Make sure your heating is working properly and that the thermostat is set to a comfortable level during viewings. No one wants to tour a chilly house! If your home has smart heating controls, make sure to highlight these as they can be a real bonus for buyers looking to keep heating bills in check.
Top Tip: If you have a wood burner or feature fireplace, light it! A roaring fire creates a cosy, attractive focal point and can make the space feel warmer and more inviting.
5. Dress your windows
Bare windows can make a room feel cold, so consider adding new curtains or blinds. Not only will this make the space feel cosier, but it can also add a sense of luxury and warmth. Make sure they are pulled back during the day to let in as much light as possible, but drawn for evening viewings to help insulate.
Top Tip: Add thick, luxurious throws or textured cushions to create an extra layer of warmth.
6. Highlight winter-ready features
If your home has features that make it particularly winter-ready, now’s the time to show them off. Whether it’s underfloor heating, double glazing, or loft insulation, these details matter more in winter when buyers are more focused on comfort.
Top Tip: Have your boiler serviced before putting your home on the market so you can confidently tell potential buyers it’s in top condition.
7. Work with an experienced estate agent
Selling a home in winter requires a little extra strategy, and having an experienced estate agent by your side is crucial. At Jacobs Steel, we know the best ways to market your home, the right price to attract buyers, and how to navigate the winter market.
Top Tip: Use an estate agent who understands the local market and has experience selling homes during the winter season. Their expertise could make all the difference.
8. Keep it tidy
Winter means wet shoes, muddy paths, and dirty windows, so keeping your home tidy for viewings can be a challenge. Stay on top of sweeping up leaves and clearing paths. A little extra effort to keep things neat and tidy will go a long way towards impressing potential buyers.
Top Tip: Place a doormat at the entrance so that visitors can wipe their feet. It’s practical and shows you care about your home.
9. Price it right
With fewer homes on the market, winter sellers often have a slight advantage when it comes to price, but it’s still important to be realistic. A good estate agent will help you set a price that’s competitive but fair, taking into account the season and current market conditions. Price too high, and you risk scaring off buyers; price too low, and you might leave money on the table.
Top Tip: Pricing your home right from the start is one of the best ways to ensure a quick, successful sale.