March 4, 2025
As part of our continued expansion and focus on serving all of our customers as best we can, we are excited and proud to announce our newest addition to the team, local luxury property market expert, Steve Magee. Steve will be joining us as a Sales Manager, bringing his experience in the premium property market to help serve those properties that would typically fall under our Signature service.
Like many in the local area, you may know of Steve already. But for those who don’t, we wanted Steve to introduce himself to you, so we asked him a number of questions to allow you to get to know him.
Can you tell us a bit about your background in the property industry?
I started in property in 2005 for high-end agent, Winkworth, in Brighton. Within a few months I was running that office, and then in the downturn in 2008 I ended up buying an office in North Kensington in London. I owned the London office and still had an interest in Brighton at that point as well, so my next step was buying the Worthing branch in around 2018. I concentrated my efforts on the Worthing market until I sold that branch in 2023, and then took a little time off before continuing to work with another local agent.
My expertise is dealing with high net-worth individuals, properties from £1million to £15million.
What attracted you to Jacobs Steel and this new role?
Jacobs Steel attracted my attention when they rebranded in 2018. I often found myself coming up against Matt Jacobs on valuations and really respected the way that he and Pat Barton were rebuilding the Jacobs Steel brand, particularly their Signature service. I’ve spoken to Matt a lot of the years and we’re very similar people, so it seemed like a great fit.
I am also excited by the fact that I will have a much larger support network in this new role. With 6 offices spanning Worthing to Brighton, the potential buyer database is significantly larger, and I will have the full support of all the sales teams at my disposal. Additionally, I will have the full backing of the marketing team and a team of sales progressors. Their combined efforts can be leveraged to create compelling marketing materials and provide excellent service to high-end homeowners, making the choice to work with Jacobs Steel an easy one.
What’s your approach to marketing and selling premium properties?
Over the years, I’ve built a reputation for myself within the premium property market locally and I’m very comfortable working in that end of the market. From day one of my career, I realised that clients with higher-value properties expect a more bespoke service, and those who have received that from me previously know that they can trust me to provide that to them again.
Selling luxury homes necessitates a distinctive approach that diverges from the mainstream. While digital marketing strategies are crucial, a more traditional approach can also be surprisingly effective in this niche market. Print marketing, for instance, can exude the same level of luxury as the properties themselves. High-quality brochures with professional photography, elegant design, and carefully crafted descriptions can appeal to discerning buyers who appreciate tangible materials. Additionally, targeted print advertising in upscale publications can reach a demographic that is more likely to invest in luxury real estate.
Personalised communication and bespoke experiences are paramount in the luxury market. Private showings, exclusive events, and tailored marketing materials can create a sense of exclusivity and cater to the individual needs of high-net-worth clients.
Ultimately, a successful strategy for selling luxury homes requires a multifaceted approach that combines digital innovation with time-honored techniques. By understanding the unique needs and preferences of affluent buyers, I can develop a tailored approach that showcases the exceptional qualities of luxury properties and fosters a sense of prestige and exclusivity.
What key trends are you seeing in the high-end property market right now?
There’s a growing trend towards luxury homes that incorporate energy-efficient designs and environmentally friendly materials. This aligns with a broader shift in the high-end property sector towards sustainable and eco-conscious living. Buyers in this market are increasingly seeking homes that not only offer luxury amenities but also minimise environmental impact and reduce energy costs.
A significant challenge in the current market is the issue of overpricing. Many properties that are currently on the market with various agents, particularly in sought-after areas, remain unsold due to unrealistic price expectations from sellers. This results in properties lingering on the market for extended periods, potentially deterring buyers and causing frustration for all parties involved.
To overcome this challenge, I would advise sellers to adopt realistic pricing strategies that align with current market conditions; and I will always make sure I am confident in the pricing advice I provide by backing myself with my own experience and recent, comparable evidence. Ensuring that properties are presented in excellent condition and highlight any energy-efficient features can significantly enhance their appeal and increase the likelihood of a successful sale.
What do you love most about helping clients find or sell their dream homes?
For me, the most rewarding part of helping clients buy or sell their dream home is the journey – being there through every step, offering guidance, and seeing the excitement when everything comes together. I love making what can be a stressful process feel seamless. Every home has a story, and every client has a vision. Being able to bring those two together and play a part in such a significant moment in someone’s life is what drives me every day.
What’s one piece of advice you’d give to someone looking to buy or sell a premium home?
My biggest piece of advice for anyone buying or selling a premium home is to focus on value over price. Buyers should look beyond the listing price and consider long-term investment potential, location, and unique property features that hold value over time. Sellers, on the other hand, should ensure their home is presented to the highest standard. First impressions matter, and premium buyers expect a property to feel exclusive and well-maintained. Partnering with an experienced agent who truly understands the high-end market can make all the difference in achieving the best outcome.
To discuss the marketing of your property, or to find out more about Jacobs Steel’s Signature service, contact Steve or arrange a valuation online.
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