When it comes to selling your home, timing can be everything. The property market isn’t immune to seasonal trends, and knowing when to list your property can make all the difference.
But when is the best time to sell? We explain the seasonal peaks and dips in the housing market and why preparing your home for sale before Christmas could put you in a strong position.
Spring: The Golden Window
Spring is traditionally considered the best time to sell a home. After the winter slump, buyers are re-energised, gardens are starting to bloom, and homes look their best in natural light. This season often brings an influx of buyers and increased competition among sellers, leading to higher prices and faster sales.
Top Tip: If you’re considering selling in the spring, aim to list your home by late February or early March to maximise exposure.
Summer: A Mixed Bag
The summer market can be hit-or-miss. While the longer days and warm weather can be appealing, many families are preoccupied with holidays or keeping the kids entertained during school breaks. If you’re selling a family-sized home, you might find fewer buyers actively looking.
However, smaller homes or city apartments may perform well, as younger buyers often take advantage of summer to make their move.
Autumn: The Second Wind
Autumn is the second most popular time to sell. With school terms back in full swing, buyers who didn’t secure a home in spring are often keen to finalise a purchase before winter sets in. Properties marketed in September and October can attract serious buyers looking to complete deals before the end of the year.
Winter: Challenges and Opportunities
Winter is often viewed as the most challenging season for selling. The weather, shorter days, and festive distractions can make it harder for properties to shine. But this doesn’t mean you should write off the idea of selling in winter altogether.
One of the best-kept secrets in property sales is Boxing Day on Rightmove. Every year, property portals see a surge in traffic on December 26th as prospective buyers have some extra downtime and begin browsing for their dream home. In fact, Boxing Day marks the start of the January boom in property searches.
Why prepare before Christmas?
If you’re considering selling, getting your home ready for market before Christmas can give you a competitive edge. By listing your property in mid-December or having it ready to go live on Boxing Day, you’ll benefit from increased exposure during the seasonal spike in buyer activity.
Find out how to prepare your home for a winter sale.