Why is location such an important factor when purchasing property? - Estate & Lettings Agents - Worthing & Sussex

Why is location such an important factor when purchasing property?

Top 10 considerations when choosing a location:

Accessibility: Easy access to transportation links, highways, and public amenities such as shops, schools, and healthcare facilities is crucial for convenience and quality of life.

Safety: The safety and security of the neighbourhood are paramount. Factors like crime rates, street lighting, and community policing initiatives should be carefully considered.

Schools and Education: Proximity to good schools and educational institutions is essential for families with children. Researching school performance and catchment areas is vital for planning ahead. Have a read of our blog Relocate to Educate for further insight into this key consideration.

Local Amenities: Access to parks, recreational facilities, shopping centres, restaurants, and entertainment options can enhance your lifestyle and contribute to a sense of community.

Property Values: Investigate property values and trends in the area to assess potential return on investment opportunities. Up-and-coming neighbourhoods or areas undergoing regeneration may offer growth potential.

Neighbourhood Demographics: Consider the demographics of the neighbourhood, including age groups, household types, and cultural diversity, to ensure compatibility with your lifestyle and preferences.

Environmental Factors: Evaluate environmental factors such as air quality, noise pollution, and proximity to green spaces to promote health and well-being.

Future Development: Research planned developments, infrastructure projects, and zoning regulations in the area to anticipate how they may impact property values and quality of life in the future.

Community Atmosphere: Get a feel for the community atmosphere by attending local events, exploring the neighbourhood, and speaking with residents to gauge the sense of community and neighbourly spirit.

Personal Preferences: Ultimately, consider your own priorities, preferences, and lifestyle needs when choosing a location. Whether it’s a vibrant urban area or a peaceful suburban neighbourhood, finding the right fit for you is key.

How do I collect reliable and relevant information?

  • Utilise online property portals, neighbourhood guides, and social media groups to gather information about different areas and properties. We highly recommend sources such as Propertymark, MoveIQ, and even using Facebook to join local community groups of the possible relocation areas to gain a true sense of daily life and community.
  • Visit potential neighbourhoods at different times of the day and week to get a sense of traffic patterns, noise levels, and overall atmosphere.
  • Seek advice from local estate agents, property experts, and residents to gain insights into the local property market and community dynamics.
  • When you choose the estate agent to support you on this next step, use a reputable agent that has intimate knowledge of the area you are looking to move to. They will be able to offer personalised guidance, depending on your needs, and assistance throughout the decision-making process on a deeper level.

For expert advice on all things property or for a free, no-obligation market appraisal, reach out to your local Jacobs Steel office.

Useful extras:

  • Create a checklist of priorities and non-negotiables to guide your property search and decision-making process.
  • Factor in potential commuting times, proximity to work, and transport options when evaluating different locations.
  • If you have children or are planning for children it’s important to think about the local schools too, the reputation of them as well as proximity to a potential new home.
  • Budget realistically for all associated costs of moving, including property taxes, conveyancing fees, and potential renovation expenses.
  • Take your time to make a well-informed decision, weighing the pros and cons of each location and property before making a commitment.


You’ll no doubt come across a lot of jargon and terminology throughout the process. We wrote an article to help with one aspect that is often overlooked but plays a part in the location search: Navigator Series: How are streets, roads, and avenues different? 

By prioritising location as a key factor in your property search and considering the various aspects discussed, you can make strategic choices that align with your lifestyle, preferences, and long-term goals. 

Jacobs Steel are estate and letting agents with offices in Worthing, Findon, Lancing, Shoreham-by-Sea and Hove. We will guide you through the entire process, communicating with you every step of the way.

Looking to sell or let your property? Get in touch.


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